Let’s be honest:
Engagement ring shopping is hard, even for those with insider knowledge of the industry. There always seems to be an ever-widening gap between what you really want and what you can realistically afford.
But in recent years, bridal jewelry companies have worked harder to accommodate the changing needs of those shopping for engagement rings. Big brands like James Allen, Blue Nile, and Brilliant Earth have focused their efforts in creating a seamless online shopping experience in an attempt to win over technologically-savvy couples heading to the altar.
With an emotionally-charged high ticket purchase like an engagement ring, there will always be the pressure of choosing one that is “good enough.” And too often, that reality overshadows everything else.
So, if you’ve just started to delve into the engagement ring industry in the hopes of finding the perfect one for your perfect one, here are a few things to keep in mind.